Organization Overview, Goals, and Objectives

Sat, Jul 11 2009 05:56pm MHT 1
admin
admin
29 Posts
What's in the name and how will it define the site and our purpose?

To insure it’s a productive meeting, I suggest the Outrigger; its free except for drinks. Should be a light 1.5-2 hour meeting. Basically meet & greet and share basic thoughts on the main goal for the organization.

If there are other people that are highly motivated, dependable and effective in getting things done, lets discuss between the three of us first the why and why not. I'm sure we know people that want to participate but in the initial start-up, we need to establish the structure/foundation. This should be done by the core group/administrators. After this is established we can entertain addition core members

The more I discuss this with others I see the need of sub committees down the road:
· The social aspect
· The business aspect
· Community interest aspect

Suggest the following soft agenda, let me know if we can add or should take away from the following:

Main Goal: Unite Guam's African American Social Group (There's Power in Numbers)

Objective to achieve goal:
· Develop a mission statement?
· Development of a website
o Rules and guidelines to protect members and protect our integrity
o Handling/Collection of demographic information
o Coordinated promotion with social events; parties, fund raising, ect.
o Monthly Newsletter
§ Content
§ Events
§ Issues/Interest
o Website photos / gallery
o Promotion/marketing of the website
§ How do we get the word out about the website?
§ Cost?
· Community Affairs/Interest
o Priority "Doyle Perry" at DOC


Second or Third Meeting we should review:
· Planned Social Events/fundraising
o A calendar of events for the year
· "Registered" Members Benefits
o Insurance Discounts
o Restaurants Discounts
o Shopping Discounts
o Hotel Accommodations
· Business Interest
o Networking with other Black own companies
o Marketing black owned businesses here on island and in the Mid Pacific
· Community Affairs/Interest
o Military and mixed martial arts problem (Need more details)
Sat, Jul 11 2009 07:02pm MHT 2
admin
admin
29 Posts
Meeing at Outrigger 7/9/2009 7:30 PM
Attendance; Troy, Marvin, Scob, Vic, and Calvin

  • Discussed the name of the organization and the sensitivity of the name
    • Voiced concerns about using a direct ethnic name and the labeling/branding
    • Possible effects from potential sponsors
    • The need to be identifiable but sensitive as this is not our island and we are associated with wives, kids, girl friends ect that are not African American
    • The site will be open to all nationality and we will not discriminate
    • How the name will assist African Americans in Asia with information
    • The code name “People of Color” a term used in our community that only we understand.
    • Scobby suggested a good name “Linx” - “Keeping great minds together” but the domain name is taken. Can we expand on this or add something to it example "GLinx”
    • Chamorro word for color?
  • Discussed the business side and contacts
    • Online store
    • Potential business within our own nationality
    • PCS, Islandreservation
    • Lexus Car salesman
    • Discounts for insurance, restaurants, and shopping with the me membership
    • Advertisement with links (0ut), banners, ect
      • Charging businesses to help fund the site
      • Potential advertisers
    • Disclaimer
      • Need an Attorney retained
      • Legal services to review everything.
  • Funding of the site:
    • Pay per click
    • Newsletter
    • Banners ect.
  • Community involvement
    • Need to show we care with the local culture (give back to the community)
    • Doyle Perry’s case (Marvin and Rob’s project)
      • Attorney fees
  • Social Events
    • Asan events, chilling the day after a party barbecue ect, music down at the beach (Lake Merritt in Oakland); cars ect
    • Fashion shows
    • Comedy shows
    • Parties (Changing the perception of the bagging pants Culture); Need to influence a change of fashion and maturity in Guam’s party scene
  • Demographics – the number of Blacks on Guam?
    • No detail information available currently (2010 census)
    • Note: Saipan has achieved a presence greater than Guam for Black culture events
    • Tagged, MySpace, and Black planet have a total 700 registered on island
    • Discussed why we need the demographic information
      • Helps target our market
      • Determine the age group for future events
      • Advertisers will want this information
    • Promoting & Marketing of the site:
      • Start with friends, people on our mailing list, tagged, MySpace ect.
      • Business cards (Scobby graphic artist)
      • The use of radio contacts
      • Magazines, super shopper, military newspaper
      • Posters in highly visual locations
      • Word of mouth (females, Nilo, beauty salons ect
      • MCV $25 to advertise every two weeks
      • PX/BX
      • Twitter, MySpace, tagged, black planet, ect.
      • Gyms
    • Content of the site (Sight, sounds, and visual)
      • Music
      • Pictures
      • Movies link/review
      • Chat (video/text) Beta testing
      • Internet radio
      • Blogs
      • Xm/cers, yep,
      • If you missed it (Events)
      • Live streaming of events
      • Online calendar; 51 services

Priorities: Need a name where we can move forward on promoting the site and open it for people to sign up.

Sat, Jul 11 2009 07:17pm MHT 3
admin
admin
29 Posts
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